منابع مشابه
Creating content marketing for libraries.
Content marketing can be a powerful tool for marketing the services of academic and health sciences libraries. Competing for the attention of busy students and faculty, the library must develop its own channels of engagement, which makes content-driven activities essential. A common example is resource licensing. Once a library licenses a new resource, driving or encouraging usage is a challeng...
متن کاملContent Extraction from Marketing Flyers
The rise of online shopping has hurt physical retailers, which struggle to persuade customers to buy products in physical stores rather than online. Marketing flyers are a great mean to increase the visibility of physical retailers, but the unstructured offers appearing in those documents cannot be easily compared with similar online deals, making it hard for a customer to understand whether it...
متن کاملFactors Stimulating Erythropoiesis In
By WENDELL F. RossE, THOMAS WALDMANN AND ELEANOR Huu. H YPOXIA AND ANEMIA have been known for many years to stimulate erythropoiesis in mammals, including man.1 In recent years, these stimuli have been shown to have their effect through a humoral factor, erythropoietin.2 J acobson, et al. have suggested that lack of oxygen, relative to the metabolic needs of the animal, is the fundamental stimu...
متن کاملViral marketing: Motivations to forward online content
a r t i c l e i n f o Despite the increasing popularity of viral marketing, factors critical to such a new communication medium remain largely unknown. This paper examines one of the critical factors, namely Internet users' motivations to pass along online content. Conceptualizing the act of forwarding online content as a special case of a more general communication behavior, we identify four p...
متن کاملPresenting a Digital Content Marketing Model (Case Study: Instagram Bloggers)
Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers. Research Method: This is an applied mixed research (quantitative and qualitative)...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Management Science Letters
سال: 2016
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2016.1.002